What is the biggest challenge with your website?
Is it because it’s not mobile-enabled? As reported in last week's news, we live in a world where more people access the internet via their phone than by a laptop or desk top http://www.bbc.co.uk/news/uk-scotland-33784362
Or, is it because a website is fundamentally a passive medium that awaits visitors to come to you... even if you've paid money to the infamous SEO specialists who can get you on the front page of Google?
When you commission an app, you have the chance to actively output digital messages. This is done through the use of push notifications or alerts, so that you are able to tell your school community of a major event or advise them of an update. Push notifications are free. They are sent via your app control panel to a server, which then sends the push notification to all those who have your app installed on their phone.
Of course, for added security, you can get each user to register, as well as sending out individual push notifications. Each device that your parents or students use is registered in your control panel, so that you can see each user by name. You can then send a push notification to an individual or to a group of users, such as year 6 parents.