Branded app

‘Bespoke’ has become an uncomfortably generic word in the world of app development. Apps are advertised as ‘purpose-built for your school’s requirements’... and they are, insofar as a container app can be.

A container app? Well, if it really is bespoke for your school, why does it still have a generic name? If King’s College has its ‘own’ app, why is the app not even called “King’s College”?

We have been talking to several new customers over last two weeks who are multi academy trusts and have realised that that our product has the potential to work very well for MATs.