Branded app



‘Bespoke’ has become an uncomfortably generic word in the world of app development. Apps are advertised as ‘purpose-built for your school’s requirements’... and they are, insofar as a container app can be.

A container app? Well, if it really is bespoke for your school, why does it still have a generic name? If King’s College has its ‘own’ app, why is the app not even called “King’s College”?